Meet Our New Social Media Manager
Dear VRA Colleagues,
On behalf of the VRA Executive Board, it is my great pleasure to announce the appointment of Devon Murphy to the role of Social Media Manager. Devon is a recent graduate of the University of North Carolina at Chapel Hill, where she received an MA/MSIS in Art History and Information Science. She is a VREPS member and the recipient of a New Horizons Student Award and Tansey Top-Up Award to attend VRA LA 2019. During the Lightning Round, she presented The Information Worlds of Art Museum Curators and Registrars.
Devon brings a vast knowledge of social media platforms to her new role. She worked for three years at the University of North Carolina-Chapel Hill Libraries and at the UNC Writing and Learning Center, creating visual and video content for Instagram, Facebook, and Twitter, and utilizing social media management tools to schedule and publish content. The Board is especially excited about Devon's expressed interest in broadening the VRA's group of partner organizations via social media and encouraging cross-pollination and a diversity of voices. Devon will officially begin her new role on July 1, 2019.
This announcement would not be complete without acknowledging the hard work and dedication of our current social media appointee, Kendra Werst. Kendra has done an exceptional job during her two-year term, growing and elevating the social media presence of the VRA. Please accept our sincerest thanks.
Kendra and Devon are excellent examples of newer members sharing their talents and energy with the VRA, while gaining important, resume-building skills and expanding their professional networks. The Board welcomes all members, new and old, to stake a claim in the organization!
All best wishes,
Amy McKenna
VRA Public Relations and Communications Officer
Apply to be the VRA Social Media Manager
Dear VRA colleagues,
Are you interested in expanding your social media skills in Twitter, Facebook, Instagram, and LinkedIn, while serving the VRA in a dynamic outreach role?
The Executive Board is now accepting applications for the position of Social Media Manager. All members are encouraged to consider this important appointment for the VRA, especially if you are fluent in social media platforms and skilled in marketing and/or writing. The Social Media Manager is a volunteer position appointed by the Executive Board.
The two-year term will commence on July 1, 2019. The candidate will have the opportunity to shadow and train with the current Social Networking Coordinator Kendra Werst in June to make the transition a smooth one. Kendra has done an outstanding job expanding and elevating the Association's social media presence and the board wishes to express our sincerest thanks. She has worked with me to update the appointment's title and charge, and to draft characteristic duties and responsibilities (see below). She also designed the wonderful graphic featured above.
To apply, please send a statement of interest, highlighting relevant experience to Amy McKenna (info@vraweb.org). Queries about the position may also be sent to me or directly to Kendra Werst (socialmedia@vraweb.org).
The deadline for applications is Friday, May 31.
Thank you for considering this exciting and rewarding position.
Amy McKenna
VRA Public Relations and Communications Officer
Social Media Manager
Charge:
The Social Media Manager engages in outreach for the VRA through the creation and management of content published to VRA social media accounts, increasing the visibility of the Association’s online presence. The Social Media Manager reports to the Public Relations and Communications Officer.
Characteristic Duties and Responsibilities:
The Social Media Manager is responsible for communicating with VRA entities and allied/affiliated organizations to obtain, create, and facilitate current content for VRA’s social media accounts, including Twitter, Facebook, Instagram, and LinkedIn. Posts should be timely and demonstrate the wide breadth of topics encompassed by the VRA. This board-appointed position utilizes a social media management tool, such as Hootsuite, to schedule and publish content across social media platforms. This approach streamlines the workflow, promoting consistent messaging and alleviating the urgency of real-time posting. An important aspect of this position is to interact with and support the social media profiles of the VRA Foundation and other related organizations and groups on behalf of the VRA. The Social Media Manager is expected to reach out to VRA committees, advisory groups, task forces, appointees, and regional chapters to collaborate on special projects, such as the Intellectual Property Rights Committee’s social media takeover for Fair Use week.
The term of appointment is two years with the possibility of renewal upon request. Annual reports to the Executive Board are required and the board reserves the right to request a Mid-Year report. Depending on the time of year and level of Association activity, the Social Media Manager should expect to spend at least 2-5 hours per week in this capacity. Time-sensitive updates may require a same-day response.
VRA is now on Instagram
The official Instagram of VRA is up and running! You can help increase visibility of the Visual Resources Association by following, liking, and sharing content from our Facebook, Twitter (@VisResAssn) and now Instagram (@VisResAssn). If you’d like to submit content to the VRA Instagram page, please contact Kendra Werst, VRA Social Networking Coordinator, at socialcontrib@vraweb.org. For quick reference, see our updated social media icons at the bottom of this page.