VRA Identity Task Force Assembled

From VRA President Stephen Patton:

In June of this year I informed the membership that the VRA Executive Board had developed a charge for the VRA Identity Task Force. The charge is outlined below this correspondence. This effort is in response to VRA Strategic Plan Goal 1.1. To guide the direction of the VRA Strategic Plan, it is necessary for the Association to review the organization’s identity, vision, mission, and values.

Two examples of goals that are dependent on the work of the VRA Identity Task Force are: Strategic Direction 3: Membership; and 5: Communications and Marketing. Strategic Priorities like the creation of an integrated marketing plan to increase membership need the focus of a vision in order to be successful.

VRA Strategic Plan (summary), 2018

Betha Whitlow and Carolyn Lucarelli have agreed to co-chair the VRA Identity Task Force. The VRA Executive Committee provided guidance through the VRA Identity Task Force charge, but the Board has granted the Task Force independence in their work and membership selection. Betha and Carolyn have assembled a great team representing the diverse nature of the organization and the work of our members. Please support the Task Force in their efforts.

VRA Identity Task Force

Co-ChairsCarolyn Lucarelli, The Pennsylvania State UniversityBetha Whitlow, Washington University in St. LouisMembersMarcia Focht, Binghamton UniversityPatricia Guardiola, University of PennsylvaniaMargaret McKee, The Menil CollectionJeff Mixter, OCLC ResearchBrian Shelburne, University of Massachusetts, AmherstSue Tyson, California State ArchivesKendra Werst, Williams CollegeCharge:  Develop vision, mission, and core values statements that align with the Visual Resources Association (VRA) Strategic Plan Goal 1.1. Define the term “visual resources” and consider its relevance as a discipline and/or a field of practice to current and potential members (See Strategic Priorities 1.1.4). This may include a review of the name of the organization going forward. Evaluate the VRA’s current affiliate organizations and make recommendations for new affiliations that complement and strengthen VRA’s identity and membership. Identify peer organizations with similar membership numbers and functions as the VRA to provide a baseline for performance assessment and comparison. This entire process should be informed by membership feedback which could take the form of surveys, focus groups, web conferencing and any additional methods the task force deems effective. Review the VRA​ ​Strategic​ ​Plan​ ​2018-2022, the VRA Professional Status Task Force Report, and any other research the Task Force finds informative. The approach should be transparent, inclusive, just, and incorporate diverse representation when possible. The task force’s recommendations will likely result in a vote by the membership.