Message from the VRA President: New appointments and Executive Board activities

I hope you are all well and enjoying the first days of summer. I’m emailing to let you know what the VRA Executive Board has been up to since our annual conference in Seattle.We are pleased to announce the following new Task Forces and appointments:VRA Strategic Plan Task Force:The Board has appointed Jolene de Verges, Southern Methodist University, and Elaine Paul, University of Colorado, Boulder to co-Chair the Strategic Plan Task Force (SPTF) as well as the following members to work with them on the SPTF :

• Heidi Eyestone, Carleton College
• Sarah Gillis, Worcester Art Museum
• Beth Wodnick Haas, Princeton University
• Billy Kwan, New York School of Interior Design
• Meghan Musolff, University of Michigan
• Molly Tighe, Chatham University

The charge and timeline:Beginning with a review of the 2008 VRA Strategic Plan, the data gathered by the ARLIS/NA - VRA Joint Task Force on Professional Standards Criteria, and the 2016 final report of the Professional Status Task Force, the Task Force will provide a status assessment and proceed to make recommendations for initiatives going forward. The Task Force will focus on the areas of: programs and services, membership, technology, financial structure, organization and governance, and leadership in the field.Initiatives will be developed according to the following criteria:– achievable within a 5 year period to commence in January 2018– include measurable activities and tasks– provide an estimated chronology of eventsRecommendations will take the form of a written report that will be delivered to the Executive Board by June 30, 2017. The report will then be presented to the VRA membership at the 2018 annual conference.Online Learning Task Force:The Board has appointed Marsha Taichman, Cornell University, to chair the Online Learning Task Force (OLTF) as well as the following members to serve on the OLTF:Betha Whitlow, Washington UniversityStephen Patton, Indiana State UniversityMarie Elia, University of BuffaloJasmine Burns, Indiana UniversityChris Strasbaugh, Ohio State UniversityThe charge and timeline:Beginning with an environmental scan of online learning approaches in similar organizations, such as the Art Libraries Society of North America, the Music Library Association, the Special Library Association, a review of the 2016 Professional Status Task Force report, and a brief report from the President’s April 2016 leadership webinar, the Task Force will identify the various factors for consideration relating to VRA's pursuit of online professional development opportunities. These will support the professional development needs of our members, provide new benefits of membership, serve as outreach to potential new members, offer a potential source of Association revenue, and further establish VRA as an authority on a variety of digital content issues. In its investigations, the Task Force will confer with various stakeholders, including the Education Committee, the VRA Foundation, the Executive Board in general and the Vice President for Conference Program in particular, as well as the VRA membership. The Task Force will offer at least two additional pilot webinars, from which it can assess and document successes and challenges. In its final report, to be delivered to the Executive Board by January 31, 2017, the Task Force will provide a set of recommendations for proceeding with this initiative. The factors addressed will include:

• technical considerations for the GoToMeeting platform and other potential complementary software
• mechanisms for soliciting and selecting relevant content and instructors; frequency of offerings; low-cost budget models with potential fee structures, if any
• means of assessment
• methods of coordinating educational content within VRA and VRAF, such as annual and regional conferences, regional workshops, and SEI
• recommendations for models of ongoing Association oversight

Social Networking Coordinator:I’d like to extend sincere thanks to Stephanie Beene for the energy and time that she invested over the past year as our Social Networking Coordinator.  I know that many members appreciated information that she posted about conference news, events, etc. in our social networking environments.  Stephanie has stepped down from the position, and I am pleased to announce and welcome Kate Thornhill, Oregon Health and Science University, as our newly appointed Social Networking Coordinator.  Kate will be stepping into that role as of July 1, 2016.The charge:Engage in outreach for VRA by following the Visual Resources Association’s Social Media Plan to efficiently and regularly post relevant, informative, or eye-catching content to the various Web 2.0 sites in which VRA participates (currently Twitter and Facebook).Membership Services CoordinatorLise Hawkos has renewed her contract with the VRA for FY2017. We are pleased to be able to continue this relationship with Lise and are grateful for the time she invests in supporting our members.A summary of Board member activities:Some of you may have heard from the Board through response letters to your annual reports, which document the activities of Chapters, Committees, Task Forces, Liaisons, Appointees, etc. All Board members share in the effort of responding to these reports, and we are truly inspired by the work that is happening as a result of our your time and dedication to your professions and the VRA.Speaking of dedication and time, I would like to thank my fellow Executive Board members for their remarkable commitment to both VRA and the profession. We have been meeting weekly online and monthly via conference calls to address a wide range of Association business. While attending to a large number of organizational issues, each Board member has also been busy focusing on the specific duties associated with his or her position.Following the annual conference, Secretary Jasmine Burns transcribed and condensed notes from the Board’s two annual meetings, our joint VRA/VRAF Business meeting, and our joint VRA/ARLIS-NA Business meeting in Seattle into our official minutes. This is no small task, considering that the VRA Board business meeting alone spanned 17 hours over the course of two days. Jasmine also worked to revise our mid-year report template so that we are able to better track leadership changes. Reports were due on June 15th, so Jasmine is in the process of organizing them so that Board members can access and review them efficiently before we conduct our Mid-year Board meeting.Vice President for Conference Program, Chris Strasbaugh, administered post-conference surveys for attendees and non-attendees. Chris is using the results of that survey to plan conference content that will meet your professional development needs. The 2017 Annual Conference will be held at the Louisville Marriott Downtown in Louisville, Kentucky from March 29th-April 1st.  You may have seen Chris’ call for proposals on VRA-L.  Chris also distributes this to other affiliated and like-minded associations, so ideas for a great conference are being generated as we speak.  There’s still time to submit a proposal, but the deadline is approaching quickly.  Please don’t be shy about proposing your content ideas by July 5th, 2016.Vice President for Conference Arrangements, Ryan Brubacher, has been working with both the Louisville Marriott staff and Tom Costello, our conference destination consultant, to address logistics surrounding the VRA mid-year board meeting (July 25-27th, 2016) and the annual conference (March 29 – April 1, 2017). Ryan also coordinated the renewal of Tom’s contract with the VRA, for which we are grateful.  Tom does extensive work in collaboration with Ryan to investigate and secure venue options for our annual conferences as well as communicate with hotel staff about our needs during the conference. An investigation of potential 2018 conference venues is currently underway.Public Relations Communications Officer, Melanie Clark, has been working diligently with Heather Rayl, Website Content Manager, to keep our website functional and up-to-date. Melanie has updated org email addresses for various VRA leadership positions and managed numerous projects for various groups in Basecamp, the Association’s project management software. Melanie will be updating the VRA web soon to reflect the new appointments mentioned above.Treasurer, Jeannine Keefer, has processed many conference expense payments and requests for reimbursements. She has been working to close the current FY2016 budget and prepare FY2017 budget.  Jeannine has also coordinated the contract renewal of our Accountant, Eileen Xethelis (CFO Consulting Partners LLC), who provides valuable consulting services for the VRA.  Jeannine also serves as a member of the Financial Advisory Committee and communicates as needed with members of the VRA Foundation about financial and fundraising matters.Past President, Elaine Paul, has worked with past presidents Maureen Burns and Jolene de Verges on updating the Organizational Policies and Procedures Manual and (as previously mentioned) will co-chair the SPTF with Jolene de Verges. Elaine has been an invaluable source of information and guidance for me in transitioning into my role as President.Up next…

• The Board will receive the Professional Status Task Force report on June 30th, and we look forward to reviewing and using it as a tool to assess member and non-member professional needs and help us think about benefits that we can offer current and prospective members.  This report will be useful to many of our committees for various reasons, and we look forward to sharing it with all of you soon.
• As always, we strive to address membership recruitment and retention. We will continue work with the Membership Committee and with the Membership Services Coordinator on outreach activities relating to this year’s membership renewal campaign. VRA’s leaders met online in April to discuss the Association’s identity and how we all can effectively communicate this with others and connect it to the work we are doing.  The ideas and concerns that we share are important to address as we think about the health of the Association and our professional roles.  I would like to offer periodic online discussions with VRA leaders, and the Board is also investigating ways to bring this discussion forward at a broader scale—perhaps during the annual conference.
• The dialog about the cultivation and efficiency of leadership within VRA will remain a priority. While online and conference discussions with leaders have been important, we are thinking creatively about how to make it easier for new members to learn about and become involved in the VRA.   Ideas are emerging around how this might be formatted as a conference event, and we will provide more information about that in the next months.
• We will continue the ongoing focus on outreach to and collaboration with other organizations in the coming year. We are working again this year with the DLF and CLIR to coordinate another cross-pollinator grant that would support a VRA member’s attendance to 2016 DLF conference and a DLF member’s attendance to the 2017 VRA conference.  I will update you on that is more information becomes available.
• Fundraising for the Association, our annual conference, and the vital travel awards program is an ongoing topic. We will work with the Development Committee, the Travel Awards Committee, and the VRA Foundation to continue harmonizing our various fundraising activities, and to develop new strategies for raising money for VRA and travel awards.
• The publishing and communications program for the Association is also an area of continued focus.  We encourage submissions from all of you, and you can review the guidelines here: http://online.vraweb.org/vrab/submguide.html . Currently, access VRA Bulletin content is a member-only benefit for the duration of a 6 month embargo period, after which the content is made available openly. The Board will be reviewing this model with Maureen Burns (Content Editor) and Hannah Marshall (Production Editor) within the upcoming months.  It is important to re-evaluate from time-to-time how we make information about the work we do accessible to each other and others beyond the VRA.

We on the Board now turn our attention to the mid-year Board meeting in Louisville next month, and this begins our focused planning for the 2017 conference. We wish you a happy, healthy, and productive summer. Please do not hesitate to contact us (or me personally) with questions or concerns:board@vraweb.orgjennifer.w.green@dartmouth.eduSincerely,Jen Green, VRA President